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Flipkart Seller Hub’s #BachonKaKhel campaign returns with new films

The campaign highlights the marketplace’s unique benefits for its sellers such as 0% commission and a two-step registration

Click on the Image to watch the TVC.

Flipkart, the homegrown e-commerce marketplace, has announced the return of Flipkart Seller Hub’s signature campaign #BachonKaKhel with new films. 

The campaign highlights the benefits of the Flipkart platform – such as ease of doing online business with Flipkart's trusted base of over four lakh sellers and 40 crore customers and 3,000 delivery hubs that ensure fast and seamless delivery of packages.

“Bachon Ka Khel”, as the name suggests, talks about how running an online business on the Flipkart Seller Hub is as easy as child’s play. The film features Bijendra Kala as an agitated seller, Namit Das as an enthusiastic seller, and Divyansh Dwivedi as the ‘bacha’ guide who explains how easy it is to do business on Flipkart.

Conceptualised by Art-E MediaTech, this is the second part of the “Bachon Ka Khel” campaign.

It explores the journey of the film’s cast as they venture into online selling and discover new growth opportunities. The film touches on some of the challenges that one might face – such as selling expensive products, or issues with long delivery times – and explains how these are addressed by the features of the Flipkart Seller Hub.

Each brand film commences with Namit, the technology-savvy seller, talking about the latest updates and growth opportunities on their seller portal. Hearing him, the agitated seller, Kala, asks dubiously - “Bachon Ka Khel Hai Kya?”. At this point, Divyansh, the child, enters and explains the features of the Flipkart Seller Hub and how one can avail of tremendous growth opportunities by becoming a seller through a simple two-step process. 

Anshul Vasu, Senior Marketing Manager, Flipkart Marketplace, said, "Flipkart offers a hassle-free process for all sellers to understand the system, expand their online business and enhance their selling experience by opting for our features and promotions. We constantly upgrade the seller portal with new features that help them boost their business and maximise profits. Moreover, we keep on adding learning material for our sellers to make sure they are up-to-date. With "Bachon Ka Khel" Part 2, we would like to educate our sellers on the benefits and growth opportunities that Flipkart Seller Hub offers, and encourage aspiring entrepreneurs to come forth."

Rohit Sakunia, Co-founder and Chief Business Officer, Art-E MediaTech, said, “With more and more businesses leveraging technologies and online platforms to keep pace with the changing times and market landscape, we are working with Flipkart to find new campaign approaches in which we can engage with existing and prospective sellers. #BachonKaKhel narrates Flipkart Seller Hub’s salient features in a light-hearted, easy-to-understand manner with a clear message on how easy it is to embark on an entrepreneurial journey with Flipkart. We are closely tracking the campaign performance and expecting a sign-up rate twice as high as we witnessed previously. The campaign results and insights will also guide Flipkart in creating greater value for Flipkart Seller Hub as well as the sellers.”

#BachonKaKhel campaign is available across Digital media channels and the Flipkart app.


Art-E MediaTech Team: Rohit Sakunia and Sahil Gandotra

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