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CupShup elevates Nikshit Patani to VP Growth

Patani joined CupShup in the year 2017 as Operations Manager, he rose through the ranks strengthening operations, client servicing and account management

Nikshit Patani

CupShup has promoted Nikshit Patani to the position of VP growth. He will be report to Sourav Kumar, Co-Founder.

Patani joined CupShup in the year 2017 as Operations Manager, he rose through the ranks strengthening operations, client servicing and account management.

In his new role, Patani will be accountable for the overall growth of CupShup and will be responsible for client relationship, retention programming, planning expansion strategy and more importantly people and process building across the organisation.

He has an expertise in BTL Activations and Offline Advertising for 100+ brands and worked for sectors that includes FMCG, BFSI, Fintech Start-ups, Consumer Tech, Ed-tech, Med-tech and many more.

Patani said, “I am excited to take on the mandate of VP Growth at CupShup. I am thankful for Sourav’s trust in my abilities and vision. The journey has been phenomenal from an Ops Manager to now VP Growth - CupShup has played a key role in my career graph, and I look forward to adding more to their growth as a company.”

Sourav Kumar said, “We are happy to have Nikshit in this new role. He deserves every bit of it, his passion and enthusiasm was palpable at the first meeting and is still intact till today. His vast experience of working across different ecosystems and his agency acumen will bring in better efficiency and add to the creative talent we have in the team.”

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