Actor, singer and Coca-Cola India brand ambassador Diljit Dosanjh has unveiled the brand’s new “Coke Tables” campaign in Punjab.
The campaign will go live on TV channels in Punjab and will also have a digital leg.
“Coke Tables”, in line with the Company’s purpose of ‘Refreshing the World and Making a Difference’, aims to bring people together to share their meals with a Coca-Cola to create magical moments of togetherness.
“Coke Tables” essentially implies that when one places food alongside a Coke– it turns into a ‘table’ - whether it’s a regular dining table, the hood of a car, or even a staircase next to the college canteen, it is where all conversations happen, and all moments are shared.
Kaushik Prasad, Director Marketing- Coca-Cola, said, “Coke goes really well with food and as a brand, we strive to inspire human connections and togetherness and this campaign does just that – it is a call for people to come together and to share a Coke and a meal! At Coca-Cola, we truly believe anywhere you have food and Coke is a chance to get together to create real magic. And we are ecstatic to have India’s most beloved pop-star Diljit Dosanjh kick-start this campaign in Punjab.”
Dosanjh said, “Anyone who knows me, knows that the two greatest loves of my life are food and Coca-Cola. My longstanding partnership with Coca-Cola is made all the more special as I unveil the brand’s new campaign in my home Punjab. It is a well-known fact that Punjabis have big appetites and even bigger hearts, and I am excited to see more “Coke Meal Tables” come up across the state.”
The campaign, which has been initiated by the brand in Punjab, will be further extended to multiple other states in India this year.