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Baggit ropes in 0101 for brand communication, MarTech, Data Analytics & Performance Marketing

The team is working towards launching the new brand campaign for the fashion brand soon

Fashion brand Baggit has partnered with 0101 to take their digital journey forward.

As per the company in the last two years their e-commerce business has tripled. 

“The ecommerce growth has reaffirmed the residual power of the brand – Baggit. The Data has just confirmed our hypothesis of the huge latent demand the country has. We are excited to now take the brand to its next level and have partnered with the 0101 team,” Nina Lekhi, Managing Director and Chief Design Curator, Baggit, said.

Mahuya Chaturvedi, CMO and head Online, said, “We have big growth plans for the year 2022-23. We are creating new data-oriented opportunities where we will exploit new segments, new channels and new markets with our very exciting new designs and product range”.

0101’s mandate will not be limited to just brand communication, but to look at driving business across an omni-channel setup using the power of digital. The 0101 team will spearhead Baggit’s performance and programmatic, Social and Martech. The team is working towards launching the new brand campaign soon. 

0101 is a venture that partners with organisations on data and communication across all internal conversion data streams – Direct, Social, Performance, Call Centre, Martech stacks, Marketplaces etc, with the promise of better customer conversion.

“We are extremely excited to partner with the Baggit team to grow the brand in both offline and online channels. Our aim would be to relevantly differentiate the brand vis-à-vis the ‘sea of sameness’ of all other fashion brands,” said Ajay Verma, Managing Partner 0101.

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