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After Hyundai, KFC and Pizza Hut under scrutiny for ‘Kashmir solidarity day’ posts

International brands are facing the heat from India for expressing ‘propagandist’ posts over Kashmir

International brands KFC and Pizza Hut are at the receiving end of Twitter users from India after the brand’s Pakistani social media pages were accused of posting ‘propagandist’ messages regarding Kashmir from their handles.

February 5 is observed as ‘Kashmir Solidarity Day’ in Pakistan, to show solidarity with the separatist elements working on the Indian side of Kashmir.

Indian digital-savvy population couldn’t help but notice tweets supporting the POK and separatist elements coming from international brands. While KFC’s post was from 2021, Pizza Hut had posted a similar message this year. 

Both the brands have now deleted their respective posts. KFC also issued a statement on the matter, however, there has been no statement from Pizza Hut until the timing of filing this story. 

The posts in question: 

This comes a day after #BanHyundai started trending on Indian Twitter after Hyundai Pakistan and Kia Pakistan handles posts on the topic went viral. Hyundai has also issued an apology, however many including FADA (Federation of Automobile Dealers Associations) were quick to dismiss it. The organisation has also called for the Ministry of Heavy Industries to look into the matter and ask for clarifications. 

Netizens have claimed that these messages coming from international brands for the Pakistani market are a part of propaganda against India and are calling for a ban on these brands. Many have since claimed to uninstall the apps from the aforementioned brands, and are also giving unfavourable reviews on app stores.

Many have also advised brands to stay away from important and delicate geopolitical matter of Kashmir, and all other similar ones in future too.


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