News network Zee Group has launched four digital news channels exclusively for the regional news of South India. The channels – Zee Tamil News, Zee Kannada News, Zee Malayalam News and Zee Telugu News– with digital first approach will cater to the needs of tech-savvy young viewers.
The network said that as per the available data, internet penetration of South India is much higher compared to the rest of India. The time spent watching videos per day has also increased by 60%–70% over 2018–20, where 85% content viewed is non-English and 30% in languages other than English or Hindi.
With 68% of the population consuming news through digital platforms, Zee aims to address the need for a voice which is unbiased towards the local political influences and therefore can focus on the real on-ground situations.
Purushottam Vaishnava, CEO, South Channels, said, “It is a great feat for us to enter the South Indian market with digital news channels that aren’t just selling debates. We see a gap in honest, unbiased and extensive on-ground reporting in these markets and hence these channels will cater to fulfilling that gap. We aim to be the most trustworthy news brand of these markets,”
Subhash Chandra, Founder of Zee Media and Rajya Sabha MP, said, "As a leading news channel in the country, it was our desire that we shouldn't leave any spot unfulfilled. It is indeed a great pleasure for us that we are launching four digital news channels in South India. Helmed by Purushottam and very capable editors - Manjesh Gopal, Ravi, Sebi Stanley and Bharat Kumar - I believe that we will be one of the most trusted news source and set new benchmarks in the news media. We will soon be launching a news channel in Kashmiri language too."
The channels – Zee Tamil News, Zee Kannada News, Zee Malayalam News and Zee Telugu News – will be available for viewership on- www.zeetamilnews.com; www.