Viacom18’s AVOD-platform Voot has announced a content partnership with on-demand streaming platform Ullu, as a result of which 100 shows from the latter’s library will be made available on its platform.
Voot’s partnership with Ullu is in line with the platform’s efforts to strengthen its offering with universally appealing, fresh, entertaining, and engaging content.
As part of the three-year digital-exclusive deal, Voot will get access to original shows from the Ullu library, across thriller, crime, horror, and comedy genres, in different languages.
Headlined by actors such as Rakesh Bapat, Hina Khan, Sharib Hashmi, Rohit Roy, Sharad Malhotra, Anupriya Goenka, Iqbal Khan, Tanushree Dutta, Ashmit Patel, Hiten Tejwani, Minissha Lamba, Rashmi Desai, Devoleena Bhattacharjee, among others, audiences will be able to watch content for free on Voot, starting January 14, 2022.
To kickstart this Voot will add 10 binge-worthy titles in January 2022 on the platform, like ‘Tandoor’, ‘Assi Nabbe Pure Sau’, ‘Panchali’, ‘Cyanide’, which will be available from January 14, while others like ‘Peshawar’, ‘Paper’, ‘The Bull of Dalal Street’, and ‘Pratiksha’ will be available to stream from January 21 onwards.
Chanpreet Arora, Head - AVOD (Voot), Viacom18 Digital Ventures, said, “As a mass entertainment platform, Voot has consistently been ahead of the game in providing viewers with an entertaining and engaging content experience. Our partnership with Ullu will help us to widen our content library and meet the ever-growing demands of our viewers. This partnership gives us access to quality content across genres and languages and is a step forward in cementing Voot’s leadership in the AVOD ecosystem. We look forward to closely working with the team at Ullu to explore and deepen this existing relationship.”
Ullu’s CEO and Founder, Vibhu Agarwal, said, “It has always been our intent to make our content widely accessible and available. Our partnership with Voot provides us an excellent opportunity to do so. Most of our Ullu Originals have a binge factor and it matches the consumption pattern of binge-watching on Voot. We are sure that Voot viewers will certainly benefit from this association as it offers them content that is fresh and exciting. We look forward to exploring more possibilities to make this collaboration as successful as possible.”
The shows will be available in multiple languages such as Tamil, Telugu, Kannada, Malayalam, Bhojpuri, English amongst others.