Times Professional Learning (TPL), the education initiative by The Times of India Group, has onboarded brand consultancy Jigsaw to help reposition their educational offerings and arrive at a differentiated proposition.
TPL offers learning solutions for working professionals and corporate businesses across all industry domains.
The recent pandemic has witnessed a huge surge in the demand for upskilling solutions by working professionals. Given the tremendous potential and growth in this sector, TPL has been working on restructuring their offerings while developing tailor-made solutions specifically suited for this segment.
“With a vision to make learning and excellence accessible to millions via innovations and global collaborations, TPL is committed to the cause of education that helps build a workforce whose employability skills are honed and made industry-ready and provide lifelong learning solutions to working professionals. Hence, it is imperative that we develop and communicate a brand positioning strategy which ensures customer centricity and competitive distinctiveness,” says Neha Jhunjhunwala, Head-Strategic Marketing and Special initiatives, TPL.
“We are happy to partner with TPL on this strategic brand-building initiative. It is key that we effectively communicate the brand ethos of TPL to potential students who are looking to stay relevant and grow in the Indian market,” said Rutu Mody Kamdar, founder Jigsaw Brand Consultants.