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Simplilearn launches two films as part of #JobGuaranteed campaign

The campaign highlights the tangible benefit of a guaranteed job with Simplilearn’s job guarantee programmes, through ad films based on the culture of asking for a treat when one secures a new job or accomplishes something at work

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Digital-skills bootcamp Simplilearn has announced the launch of its latest brand campaign, #JobGuaranteed. The campaign has been created with creative agency Bluebot.

The campaign focuses on Simplilearn’s ‘Job Guarantee’ programmes that assure a job upon course completion. The job guarantee offering focused in this campaign provides tangible and strong reasons for aspirants to select Simplilearn to help them reach one’s ambitions and career goals.  

Breaking through the clutter in the crowded and highly competitive space, the campaign educates learners on the unique offering of Simplilearn’s Job Guarantee programme.

This integrated campaign will be launched across multiple digital platforms, and print media. 

Culturally, Indians look for reasons, big or small, to celebrate or ask for a treat. The campaign is based on this very concept of friends and family members asking for a treat when one bags a new job. The ad films highlight the effectiveness of Simplilearn’s skilling programmes, which create a job-ready workforce, and the Job Guarantee initiative. As part of the ad film the protagonist is asked for a treat by his peers, right after he enrols in a Simplilearn program, indicating that he is guaranteed to land a new job after he completes the program.   

Mark Moran, Chief Marketing Officer, Simplilearn, said, “As a leading online Bootcamp, we are excited to launch this campaign bringing job guarantee as a core offering to aspirants, coupled with the relatable storyline of asking for a treat when one succeeds in their profession. We hope viewers will relate to the characters and find motivation to learn new skills and share their ‘sweet success’ with their family and friends.” 

As part of the campaign, the company has launched two ad films on the above concept. Based on the premise that it is a known fact that if you upskill with Simplilearn’s job guarantee programmes, you have a Guaranteed job, the ad films focus on two primary sets of target audiences, those employed and exploring better opportunities; and aspiring candidates who are currently looking to join the workforce and build a career for themselves.

Both films showcase the protagonist being asked for a treat after enrolling in the Simplilearn program, as it means they are on track to secure a job, guaranteed.  

Carl Savio, CEO and CCO, Bluebot Digital, said, “The campaign is built around a tangible product benefit - guaranteed jobs. While conceptualizing the campaign we stumbled on a cultural insight - In our country, it’s customary to ask for a treat when a friend or family member acquires an asset or moves up in stature. And from there we built a campaign that we know will relate to all demographics.”

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