Sleepwell has announced the appointment of independent agency – RepIndia- as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella.
RepIndia with its Digital-first approach emerged as the choice of agency to partner with the brand at the end of a multi-agency pitch.
Sleepwell has entrusted RepIndia with its Creative and Digital portfolios driving its consumer marketing initiatives in online and offline channels.
As part of their responsibilities, RepIndia will partner with the brand’s growth through innovative and disruptive marketing and communication strategies.
Vishal Sharma, Head - Marketing, Sleepwell, said, “With the fast-changing nature of consumer outreach, emerging new business opportunities and in line with our new strategy of being Digital-first, we are very excited to partner with RepIndia and take forward our brand building and communication strategy to all our consumer touchpoints. The Sheela Foam Group on its journey to becoming a multinational and Sleepwell with its pan-India presence has embarked on a journey to redefine the consumer journey of discovery, trial, buying and post-purchase services in an experiential manner led by a Digital transformation. We found RepIndia to be exactly the right fit and a partner with the right mindset that will help us translate our Strategy and Vision into this new reality for our consumers. We in particular love the team’s young energy and fresh original approach to our business and this partnership shall certainly propel both companies to create a winning formula for the consumers.
Nikhil Kashyap, AVP – Strategy and Business, RepIndia, said, “Sleepwell is undoubtedly one of the biggest brand success stories of our time. It is, therefore, an honour to now be associated with them and help unfold and partner the next level of consumer experience journey that they have embarked upon. The team is super excited for this big win, and we are looking forward to connecting with the audience on a deeper level through a blend of clutter-breaking strategy and creativity.”