Pearson India has announced the appointment of actor Vicky Kaushal as its new brand ambassador.
Kaushal will feature in Pearson India’s upcoming campaign and activations in strengthening Pearson’s connect with the learners. An engineer himself, he has appeared in several acclaimed movies like ‘Masaan’, ‘Uri’, ‘Sardar Udham’.
As the brand ambassador he will help the learning company in building a strong relationship with youth and strengthen its direct-to-consumer proposition.
Kaushal said, “Today’s youth are innovators, builders, creators, and leaders of the future. They are the hope of a brighter tomorrow and education is the key to unlock their true potential and empower them to rise and shine. I am happy and excited to be a part of Pearson’s mission to promote quality education and connect with young minds."
Siddharth Banerjee, MD, India and Asia, Pearson, added, “We are thrilled to welcome Vicky Kaushal as our brand ambassador. His recent achievements and contributions towards the entertainment industry have made him one of the most popular youth icons in the country. He is an inspiration for the youth of the country, motivating them to dream big, chart their own journey and strive for the best. He will prove to be a true representative of Pearson’s values and overall vision. Today, the Indian education system is at the cusp of a digital transformation, and we are certain that this partnership will help us create a strong, meaningful connect with learners, thereby forming a highly vibrant education ecosystem in the country.”
The collaboration, as per the company, is a testament to its commitment to continuously evolve with changing times as it enters a new era of D2C.
The company would also be working along with other influencers and personalities in the education ecosystem to strengthen its digital proposition in the region.