Lord’s Mark Industries has launched the ‘The Hygiene India’ campaign in partnership with Radio Mirchi across seven Indian cities. The tagline of the campaign ‘Sehat Se Samjhauta Nahi Karega India’ emphasises on the average Indian citizen not compromising with health and making hygiene an indispensable lifestyle habit.
It will invest Rs 100 crores in the expansion of the same. The initiative is to highlight the importance of preventive wellness among the general masses.
Through its health and hygiene e-commerce platform-The Hygiene India, LordsMed, the healthcare vertical of Lord’s Mark Industries is offering a range of healthcare, personal and home hygiene products.
Launched under three brand names- ‘SafeSehat’ for healthcare, ‘Markosafe’ for home care and ‘Safelite’ for sanitary pads- the products have been curated by LordsMed.
In order to underscore the importance of good personal hygiene and preventive healthcare, Lords’ Mark Industries launched the ‘The Hygiene India’ As part of the campaign, the company is in plans to unveil 22 healthcare and hygiene products. These comprise healthcare and hygiene essentials like cough syrup, Memory enhancement, toilet cleaner, Disinfectant and dishwash liquid.
“Integrating healthy living and clean personal hygiene in our daily lives is key to preventing illnesses and living a disease-free life. Through our indigenously developed homecare and health product range, we reiterate our commitment to ensuring that every Indian has access to advanced and affordable hygiene and healthcare solutions, our motto is to provide sustainable and eco-friendly product in long run,” said Sachidanand Upadhyay, Founder, Lord’s Mark Industries.