Kantar, the data-driven analytics and brand consulting company, has announced that Link AI, its AI-powered ad testing solution is now available on Kantar Marketplace, its market research platform.
Link AI, launched in June 2020, is a fully AI-powered solution featured on Kantar Marketplace. As per the company it has already been used by clients, including Coca-Cola, Google and Unilever.
Link AI is a creative effectiveness solution that predicts a TV ad’s in-market performance within 15 minutes. Link AI was trained using Link, the normative advertising database which consists of over 230,000 survey-enabled ad tests, 10 years of data, and 35-million real human interactions, as per Kantar.
The speed and scalability of Link AI makes it possible to test ads for a wider range of scenarios than before; to test competitors’ ads, get feedback on early versions in the creative development process, optimise live campaigns in real-time, or to build an evidence base of ad performance across a sector or market. In 2021, more than 16,000 ads were tested in Link AI, the company said.
Will Galgey, Executive Managing Director, Kantar Marketplace, said, “Link AI is a hugely exciting and innovative addition to our portfolio of agile market research solutions. It is a truly market-leading solution, facilitating ad testing at an unprecedented scale. Delivering at incredible speed, combined with the power of the industry’s deepest ad testing database, and available either as self-serve or with optional servicing from Kantar’s expert team, Link AI on Kantar Marketplace should be an indispensable part of any marketer’s toolkit. This is a huge milestone for Kantar Marketplace and for our clients.”
Jane Ostler, Executive Managing Director, Creative and Media, Kantar, added, “We know our clients have wide-ranging needs when it comes to creative testing, which require a mix of human and machine-based solutions. The launch of Link AI on Kantar Marketplace is a real landmark in terms of delivering insights at speed, as well as making it easier than ever to use.”