English news channel India Ahead has launched a youth-focused program “Voice of Youth” presented by Avita. Keeping in mind the sizeable first-time voters and huge young demography, Voice of Youth in phase-1 is travelling to five prominent universities in Uttar Pradesh for insightful discussions with young thought leaders.
Voice of Youth will be aired every Sunday at 6pm and popular bite-sized short videos will be used to increase engagement across social media platforms.
Amitabh Bhatnagar, Group COO, India Ahead News, said, “GenZ and millennials are armed with self-belief and confidence. Voice of Youth on India Ahead is a platform where the youth can express their opinion freely on a wide range of topics.”
India Ahead Editor-in-Chief Bhupendra Chaubey added, “India Ahead has been consistently highlighting issues of Young Indians with our mega-coverage of NEET controversy and subsequent reports on state board and other competitive entrance exams. Voice of Youth on India Ahead is the next step towards increasing our engagement with our young viewers. While everyone claims to be talking on behalf of youth, we want to focus on knowing the real issues, aspirations, fears and challenges of the youth beyond what is projected in popular media.”
Seema Bhatnagar, Regional Business Director – South Asia and MEA, Nexstgo Company Limited, said, “This thoughtful initiative by India Ahead will help Avita to connect with the country's youth-centric population at a more personal level. At AVITA, we believe in the power of young minds and through this campaign, we aim to help the leaders of tomorrow to hold insightful discussions in the society.”
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