Hiveminds Innovative Market solutions, the digital specialist of Madison World, has won the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account will be serviced by HiveMinds’ newly opened north branch.
The account was won after a multi-agency pitch involving several comprehensive rounds of presentations.
As per the agreement, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance, including Google, Facebook, Taboola, Outbrain, amongst others. This will in-turn enable new customer acquisition for Max Life Insurance.
Aditya Satpute, Corporate Vice-President - Ecommerce and Digital Marketing, Max Life Insurance, said, “Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business”.
Jyothrimayee J T, Founder and CEO, HiveMinds, said, “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success”.
Deepti Bhadauria, Chief Strategy Officer, HiveMinds, added, “Max Life Insurance is one of those companies, that has the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing.”
Max Life Insurance Company is a Joint Venture between Max Financial Services Limited and Axis Bank.
HiveMinds is a Bengaluru based full-service digital marketing company and consultancy with specialisation in performance marketing, display, e-commerce, and programmatic buying. They manage digital mandates for Domino’s, BigBasket, Coinswitch Kuber, Trell and eCommerce mandates of brands like P&G, Nivea, Saffola Honey, Sugar cosmetics, ITC Dermafique, Crompton, Sonata watches, Stanley black and decker, among others.