Madison World’s Digital specialist unit Hiveminds Innovative Market Solutions has appointed Saurabh Tyagi to lead its enterprise clients.
Tyagi was previously working in Madison Media Omega as Vice-President.
He is a media professional with over 18 years of experience across India and South East Asia. He has worked on brands like Unilever, Nestle, Titan, Vodafone etc, in his stints across Publicis, Group M and Madison Media. Tyagi has played diverse roles, including media planning across offline and online, content strategy and client servicing.
Jyothirmayee JT, Founder and CEO of HiveMinds, said, “We’ve delivered results for our clients based on our digital prowess and innovation. With Saurabh’s experience, we can now further partner with clients in thinking beyond digital marketing and work towards comprehensive marketing and growth strategy. Saurabh has joined us at a time when digital transformation is at its peak in India and we’re expanding all-around - in teams, in new geographies, and in clients across industries. Saurabh’s experience across esteemed brands and international markets will power our growth in the coming years”.
Sam Balsara, Chairman, Madison World, said, “In today’s scenario, the real value we can deliver to our clients is the combination of media insights gained over decades, delivered through new media channels. With Saurabh’s movement, we can confidently assure our clients of delivering a holistic digital media strategy.”
Tyagi said, “Digital media has changed the rules of the game. Brands are ready to partner with agencies that bring innovation and agility to the table. I have always admired HiveMinds for their work across start-ups and MNCs alike. I am happy to be joining this high-energy team and look forward to delivering value to our clients.”