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Good Glamm Group acquires majority stake in beauty & personal care brand Organic Harvest

This marks the content-to-commerce conglomerate’s entry in the Organic beauty and personal care category

Content-to-commerce conglomerate Good Glamm Group has acquired a majority stake in Organic Harvest – an ECOCERT certified beauty and personal care brand. Good Glamm will be investing a further Rs 75 crores in growing the brand, this also marks the Group’s entry in the Organic BPC category.

Post this development Organic Harvest will continue to work as an independent entity. Organic Harvest’s Founder and CEO, Rahul Agarwal will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, co-founders of Good Glamm Group along with Sukhleen Aneja, CEO, Beauty and FMCG Brands, Good Glamm Group, to accelerate Organic Harvest’s presence in India and around the globe.

The two companies have partnered based on a shared vision of the Founders to leverage content-to-commerce to exponentially grow the Organic BPC category.

Organic Harvest has predominantly been an offline first brand, now as part of the Good Glamm Group, it will be able to leverage the group’s large digital audience, comprising 88 million POPxo annual users, 100 million users of ScoopWhoop and Baby Chakra’s 20 million mothers’ community and 10,000 doctors’ network and 1.5 million Good Creator Co influencers.

The digital reach when combined with Good Glamm Group’s 50,000 offline points of sale (POS) across 150 cities gives brands within it an omnichannel scale, further amplified by the Group’s expertise in DTC growth, new product development and technology and data science. 

Organic Harvest will have access to data-driven insights from the group’s content platforms into what consumers are looking for along with a strategic approach towards influencer marketing with Good Creator Co.’s full stack of influencer marketing services and solutions that are backed by data, technology and influencer and content expertise to create meaningful campaigns with measurable ROI.

These campaigns will be integrated into Organic Harvest’s product development engine to accelerate the creation, launch and marketing of products across skin and personal care.

Darpan Sanghvi, Group Founder and CEO, Good Glamm Group, said, “Rahul has created India’s largest and most innovative portfolio of ECOCERT certified Organic Beauty and Personal Care products and we are incredibly excited to leverage the Good Glamm Group’s digital reach and content assets to allow millions of consumers in India to discover the amazing Organic Harvest brand and products”

Rahul Agarwal, CEO, Organic Harvest, said, “Our vision is to make this world a better and beautiful place to live in and leave it better than we found it. For us, it was always about taking the concept of Organic personal care products to the substantial mass population of India and across the globe. With this partnership, our aspiration to become the world’s largest Organic personal care company, seems to be easily achievable. I am super excited to be a part of the group, and do some exceptional work with all co-founders.”

This acquisition is a continuation of the Good Glamm Group’s approach to acquiring innovative and fast-growing beauty brands in all the important categories of beauty and personal care, and powering them by a content-to-commerce strategy.

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