FoxyMoron, the full-service creative and performance agency under the Zoo Media network, has won the full-funnel digital and performance marketing mandate for Organic Tattva.
FoxyMoron will be handling the brand’s strategic content, design across all social media platforms and performance marketing as well.
The mandate was won following a multi-agency pitch. The business will be handled by the agency’s Gurugram office.
Organic Tattva’s product portfolio includes rice, cereals and grains, organic ready-to-cook premixes, among others.
Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said, “The organic food and beverages category, while increasing in demand, has been riddled with unclear messaging and perception challenges. With Organic Tattva, we aim to create communication that will truly build brand trust and also a community of people who enjoy consuming organic food.”
Kriti Mehrotra, Marketing Director, Organic Tattva, said, “We are excited to collaborate with FoxyMoron for our digital marketing and media mandate. Organic, being a niche category, requires customer education about organic production, certifications, benefits, and environmental sustainability. Organic Tattva and FoxyMoron will work on delivering influential campaigns and raising awareness about the organic farm to fork process and our company’s commitment to integrity, authenticity, and quality.”