Filmmaker Karan Johar has joined hands with Universal Sportsbiz (USPL), the parent company of clothing brand Wrogn, to be their first ever Chief Creative Advisor.
USPL has collaborated with the filmmaker to consult for all the fashion brands at USPL – Wrogn, Imara, Single and Wrogn Active.
Johar will be working closely with the brand’s in-house design, marketing and creative team and provide direction for the upcoming campaigns.
Johar will bring fresh vision and perspective with his sartorial sensibilities. Besides providing creative direction for the company, he will also provide artistic direction for USPL’s brands and their merchandise collections, their digital and editorial space as well as some of the company's branded experiences.
Johar said, “I am very excited to be a part of USPL and we are really looking forward to disrupting the market for Indian consumers with fresh ideas. We can’t wait to expand our footprint amongst Gen-Z and strengthen our foothold in the Indian youth market.”
CEO of USPL, Anjana Reddy, said, “Karan Johar has a strong sense of the pulse of consumers, especially Gen-Z and Millennials. He has a proven track record of being a smart businessman and has foresight into trends and businesses he partners with, creating a win-win situation. Unapologetic and always ahead of the curve, he has the right synergy with our brands. Together, we are looking forward to capturing the Indian fashion market in a big way.”
With the retail and fashion market and consumer behaviour evolving fast in India, through this association, USPL and the filmmaker have come together to stay ahead of the curve and to firmly establish USPL’s presence in the Indian fashion segment.