Adhesives manufacturer Astral Adhesives, a part of Astral Limited, have launched a nation-wide campaign for its epoxy adhesive brand – Bondtite, celebrating 25 years of its launch.
The TVC highlights the efficacy of the product and its wide application across the nation that binds varied states into one. The TVC has been made keeping Republic Day, celebrated on January 26, in mind as it is a day which unifies India.
It has been conceptualised by The Womb in association with Astral Adhesives team.
The TVC narrates the bonding between two diverse regions and specific materials that signifies the essence of unifying the country as a whole. It tries to showcase that from Kashmir to Kanyakumari, India’s different materials are bonded with Bondtite with proven efficacy and application.
The TVC delivers glimpses of India’s diverse culture and uniqueness thereby bonding different parts of India alike different products; metal to glass, granite to marble, wood to metal, and more.
Sandeep Engineer, MD, “In celebration of Bondtite's 25th anniversary, we are delighted to present the campaign around Bondtite which is synonymous with strength, quality, and trust. The launch of this campaign during Republic Day enhances its significance, since it features the diversity of bonds. With this campaign we aim to aid visibility while adding more value to our brand and boost Astral Adhesives business in the market.”