Agro Tech Foods has announced its entry into the chocolate confectionery segment with the launch of ‘Sundrop Duo.’ The product launch is supported by a TVC which portrays the product as the ‘Taste ka Asli Fusion’.
Sundrop Duo is also a fusion of healthy meets tasty, as it claims to contain less sugar without compromising on the taste element.
The TVC has been launched in six different languages – Hindi, Marathi, Bengali, Tamil, Telugu and Kannada, and builds on the brand promise of offering a unique taste but with a twist.
The TVC depicts fusion of cultures as a Sikh guy singing a Tamil song that brings surprise to the Tamil girl. The film correlates it with a similar pleasant surprise which can be felt while consuming the product.
Asheesh Sharma, Vice-President, Marketing, Agro Tech Foods, said, “With this launch, Sundrop enters the chocolate confectionery segment and unlocks a huge growth opportunity for the brand. There has been an increasing consumer demand for the products that are indulgent and yet nutritious. The launch of Sundrop Duo is a step in the direction of fulfilling an unmet consumer need for indulgent-yet-nutritious product. We believe this offering will continue our mantra of bringing unique and palatable products as per the requirements of the Indian consumer. The TVC clearly positions this product as a fusion - of taste and health being depicted through a cross cultural and multi-lingual love story representation.”