82.5 Communications has bagged the creative mandate for the edtech company Sunstone Eduversity post a multi-agency pitch that comprised several rounds and saw participation from various other reputed creative agencies in the country. As a part of this alliance, 82.5 will be responsible for developing and executing the creative mandate for the brand.
Piyush Nangru, Co-Founder and COO, Sunstone Eduversity, said, “82.5 has carved out a niche for itself by helming truly breakthrough ideas and bespoke solutions for partner brands, over the years. We're excited to be partnering with an agency that we believe will be instrumental in Sunstone’s journey of becoming India’s number one higher education provider over the next five years, and make an indelible mark on our overall brand building exercise.”
Alekhya Chakrabarty, Head of Marketing, Sunstone Eduversity, said, “We are looking forward to our association with 82.5, given their proven history of creating some of the most innovative campaigns for marquee brands. Their innate understanding of the Indian landscape and its consumers and their ability to conceive ingenious Indian ideas make them highly synergistic with Sunstone's vision. We believe our collaboration will translate Sunstone's value proposition of transforming the higher education sector in India into groundbreaking ideas that truly appeal to our consumers.”
Kapil Arora, CEO and Co-Chairman, 82.5, said, “Sunstone Eduversity has a revolutionary and empowering concept that has arrived at the right time. Our strategic and creative knowledge will add value to the brand's image and business plans, and we're ecstatic to be working with such a proficient brand.”
Chandana Agarwal, President North, 82.5, said, “We are elated to partner with Sunstone Eduversity. The brand aims to democratize quality education in India by making it accessible. We intend to deliver a heartfelt, closer-to-home, consumer-centric narrative for the brand and position Sunstone as a leader in transforming the higher education space.”