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Dettol Banega Swasth India launches ‘Diarrhoea Net Zero’ with support from Uttar Pradesh government

The programme aims to achieve Net Zero Diarrhoeal preventable deaths among under-5 children across 13 districts in Uttar Pradesh

Reckitt, the consumer health and hygiene company, under its flagship campaign ‘Dettol Banega Swasth India’ has launched ‘Diarrhoea Net Zero’ with support from the Government of Uttar Pradesh in Lucknow.

In the next 3 years, the program will directly impact 10 million people across Uttar Pradesh addressing 26% of the burden of diarrhoea. 

‘Diarrhoea Net Zero’ was launched by Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh and Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt- South Asia and other dignitaries with an aim to achieve net zero Diarrhoeal deaths among under-5 children in Uttar Pradesh.

The program will follow the WHO-7-point plan for preventing and treating diarrhoea in 13 districts of Uttar Pradesh namely- Bahraich, Bulandshahar, Firozabad, Ghazipur, Gorakhpur, Jaunpur, Kushinagar, Maharajganj, Mathura, Mirzapur, Muzaffarnagar, Shravasti and Sitapur. The vision is to take this initiative to 75 districts of Uttar Pradesh.

Gaurav Jain, Senior Vice-President, Reckitt - South Asia, said, “Uttar Pradesh is doing phenomenal work for the upliftment of its economy and for its people. We are truly proud to have worked closely with the state government towards creating a ‘Swachh and Swasth’ India with our programs. In the last 7 years we have touched the lives of over 10 million children in Uttar Pradesh. To further strengthen this relationship, we have launched India’s first Diarrhoea Net Zero program with the support of the Government of Uttar Pradesh. Our vision with this program is to ensure that there are Net Zero Diarrheal deaths among Under 5 children in Uttar Pradesh.”

Ravi Bhatnagar, Director- External Affairs and Partnerships, Reckitt- South Asia, said, “Uttar Pradesh has shown tremendous improvement in several health indicators and has been recognised as the top-ranking state in incremental growth on health by NITI Aayog. Dettol Banega Swasth India, Reckitt India’s flagship purpose programme has been a partner to the state’s development journey for the past 7 years in the fields of hygiene, health and sanitation. Recognising the role of health as a foundation for development, the programme further aims to increase its depth and breadth of engagement in the state in the next 3 years by rolling out initiatives like Dettol Diarrhoea Net Zero, which will focus on preventing under 5 mortalities due to diarrhoea by following the WHO 7-point plan.”

Dettol Banega Swasth India has been consistently working to improve child health standards in India with specialised programs that address health, hygiene, and sanitation. To support Uttar Pradesh in its fight against diarrhoea, Dettol ‘Diarrhoea Net Zero’ supports the WHO 7-point plan for preventing and treating diarrhoea, which comprises of a prevention package and a treatment package.

As a part of the programme, Reckitt will create a scalable and replicable model to:

  • Build capacity amongst frontline workers (Asha workers, anganwadi workers etc), Indian Medical Associations (IMA) and Indian Academy of Pediatrics (IAP) aligned with WHO 7-point plan.
  • Advocacy, communication and social mobilization around Diarrhoea prevention, health promotion and treatment through on-ground engagement.
  • Assessing supply chain to ensure availability of Zinc and ORS across government health facilities.
  • Monetary support for outpatient and inpatient treatment through ‘Diarrhoea Net Zero’ voucher scheme to complement Ayushman Bharat.

 The initiative will help improve the quality of care by addressing emergency cases faster, increase focus on complete immunization coverage and improve overall public healthcare system’s responsiveness to diarrhoea care.

Dettol Banega Swasth India has been working with the Government of Uttar Pradesh since 2015 to improve the knowledge, attitude and behaviour of children and community and ensure better hygiene and health outcomes.

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