India bags 8 Grand Prix at Spikes Asia 2022; DDB Mudra, Mumbai named Agency of the year

The Grand Prix winners for the 35th edition of Spikes Asia 2022 have been announced. India has topped the list with a total of 8 Grand Prix, while Australia has secured the second place with 7 Grand Prix.

Entries from Japan, Malaysia, New Zealand, Singapore and Taiwan have also won Grand Prix.

Along with the Grand Prix, the Spikes Asia Special Awards have also been announced and DDB Mudra, Mumbai, India has been awarded as the ‘Agency of the year’ and ‘Agency of the year by Market’. Further, Early Man, India and Dora Digs, India have also been awarded in the Spikes Palm category.

The entries from India which won the Grand Prix are:

Over the last three days the Spikes x Campaign Asia event has been honouring the diverse perspectives and extraordinary creative minds from the region. From March 3, 2022 onwards all winners will be available for viewing in the Metaverse area of the event in the dedicated Hall of Winners.

Philip Thomas, Chairman, LIONS, said “Congratulations to all 2022 Grands Prix and Special Awards winners who have demonstrated ground-breaking creativity, we have seen a fantastic array of work awarded across the region. With the release of Spikes Unwrapped and the Spikes Creativity Report later this month, we’ll be deep-diving into the trends, data and insights that have come out of this year’s awards.”

Susie Walker, VP, Awards and Insight, LIONS, said “A huge thank you to all our Jury Presidents and juries who have worked tirelessly to commend the best creative work across the 24 Awards, once again setting the creative benchmark for the region. We are delighted to amplify the talent in the creative communications industry and to celebrate such a creatively diverse region.”

Commenting on DDB Mudra getting ‘Agency of the year’ award, Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “When Aditya (CEO and MD) and I took on our roles, we had a very simple goal - to build a creative company that’s respected in every forum; be it clients, talent, platforms such as Spikes Asia and the industry at large. Over the last four years, we’ve worked towards it by building creativity into our core. To become the first agency from India to win Agency of the Year at Spikes showcases this belief.”

Speaking on the Group’s performance on BGMI’s ‘Game Responsibly’ campaign, Srinjoy Das, Associate Director of Marketing, Krafton India, said, “My congratulations to DDB Mudra Group and Early Man Film on winning the Grand Prix in film craft at Spikes Asia! The film perfectly combines out-of-the-box conceptualisation, funny quirks, and flawless execution to address something so close to our hearts - that Battlegrounds fans must game responsibly. And what’s more, we rapidly crossed ten million views in no time on release, a testament to the film’s universal acclaim across players and parents!”

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