Learning platform Unacademy has launched a new brand film titled ‘Lesson No 7’, featuring former Indian cricket Captain M S Dhoni. The brand has also announced Dhoni as one of their brand ambassadors.
The 85-second-long video depicts a metaphorical representation of the cricketer’s life journey with the vision of helping learners pursue their dreams with perseverance. The creative agency for the project is Lowe Lintas and the production house is Hungry Films with director - Vijay Sawant and producer - Dharam Valia and voice by Viraj Adhav.
Lesson No 7 uses high-quality production and CGI to create an allegorical rendition of the barriers that Dhoni overcomes in order to achieve greatness and remain battle-ready.
Being an education platform, Unacademy drives a message with the film to convey that an individual can overcome all insecurities by making relentless efforts.
The film starts with a meteor shower heading towards earth, as a solitary figure prepares to catch it. The scene then cuts to an approaching train that the figure attempts to beat by breaking into a sprint crashing through walls. The train in the film was used to represent the shackles that hold one back, while the walls denoted milestones in one’s journey. The film ends with the figure catching the meteor as the approaching train dissipates, epitomizing his victory over all odds.
Karan Shroff, Partner and CMO, Unacademy, said, “Lesson No 7 is Dhoni’s life mantra of how with a persistent approach, you can be assured of greatness awaiting beyond barriers. Our journey with our Learners is not only till they crack an exam but for their entire life, and this is a life lesson which we hope will inspire all of them to continue to fight and chase their dreams. We are extremely proud of this film and thankful to Dhoni, who supported us in delivering our mission and welcome him on board the Unacademy train.”
Dhoni said, "Both in life and in cricket, I have always believed in two things, that is to focus on breaking through the next immediate barrier and continue to learn to be battle ready. The film reflects on how Unacademy looks at learning as a continuous process and prepares you for your next challenge ahead and I am delighted to be associated with Unacademy. As they say ‘You never lose, you either win or you learn, so looking forward to the same with this association’."
Puneet Kapoor, Regional Creative Officer, Lowe Lintas Group, added, “The most inspiring people in the world are the ones who are students till their last breath. Hats off Mahi for inspiring the world much beyond cricket! It’s difficult to encapsulate this great athlete’s journey in 85 seconds but we’ve made a very valiant and a passionate attempt. Kudos to our creative team for the long-drawn production, Unacademy marketing team for sticking for this idea through thick and thin and to Hungry films for pulling off this beauty.”
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