Independent digital agency RepIndia has announced the appointment of Durgesh Tiwari as Senior Account Director – ORM.
In his new role, Durgesh will be leading a team of 45+ individuals who are responsible for tracking and analysing consumer sentiment, protecting brand identity on digital, enhancing brand perception and reputation, and handling SEO for reputed clients.
Additionally, he will also oversee 24x7 social CRM and will play a leading role in utilizing social intelligence and consumer data to optimise the ROI for clients.
Previously, Tiwari held the position of Group Account Director at Innocean Worldwide India (IWI) for almost three years. He was responsible for client relationships along with content planning, social CRM, brand reputation and influencer strategy for Hyundai Motor India and Hyundai MOBIS India.
He also spent five-and-a-half years at digital agency Interactive Avenues before his stint with Innocean. There, he led the team responsible for managing command centres, social CRM, consumer intelligence and data analytics.
He worked on major brands like Coca-Cola India, Honda Cars India, OPPO Mobiles, ITC, SONY India, Canon, and UBER, to name a few.
With this appointment, RepIndia is set to further strengthen its online reputation management and social response management verticals.
Tiwari commented, “In this ever-changing corporate world, the most effective and enduring agencies are built from the heart. The best thing at RepIndia is the culture of innovation and an ROI-driven approach. I am very excited to be a part of this young, energetic and talented team that leverages data, innovation, and technology to come up with effective solutions.”
RepIndia CEO, Archit Chenoy, said, “To say that we are thrilled to have Durgesh on board is an understatement. His stellar experience in shaping the reputation of some of the most prestigious brands in the past speaks for itself. As we step up to embolden our vision of developing the most strategic and creative ORM team in the country, Durgesh brings the perfect blend of leadership, dynamism, and strategic business sensibility for our cherished clientele.”