Melorra, the D2C brand designing BIS hallmarked, affordable and trendy jewellery for everyday wear, has unveiled its new Valentine’s Day campaign - #LoveStartsWithSelf.
The campaign celebrates the journey of love and highlights how the independent and self-purchasing women of today are their own prince charming.
The campaign video starts with a flashback of a conversation between a mother and daughter about how one day a prince charming will come, put a ring on her finger and take her places. Cut to the present day, the woman is seen adorning a lightweight and trendy gold jewellery set that she has gifted herself from Melorra on Valentine’s Day.
As she heads out to a party in her car, she talks about how it took her a long time to realise that she is her own prince charming and capable of buying the gold jewellery that she needs. What’s most important is self-love since loving another starts with loving oneself. As she walks into the party, she catches the eye of a handsome, young man who is charmed by her style.
Saroja Yeramilli, Founder and CEO, Melorra, said, “Millennial Indian women are aspirational, capable, equal, and self-reliant in an unprecedented way. From taking financial, personal fashion and lifestyle decisions; there is no area that remains out of bounds for them. We at Melorra are celebrating this spirit of today’s women with our #LoveStartsWithSelf campaign ahead of Valentine’s Day. On this special day, gift yourself or that special someone Melorra range of lightweight and trendy gold jewellery that you or them can flaunt anytime, anywhere.”
Melorra has launched 150+ designs for Valentines under 20K, delivered anywhere in India. The brand delivers BIS Hallmarked gold jewellery to all the 718 districts of India and every pin code and has recently launched its international website.
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