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Instamojo’s digital campaign ‘Mojo Stars’ celebrates the success of DTC businesses on its platform

It will be a six-month campaign running across the digital channels of Instamojo

Full-stack digital solutions provider for D2C and small business owners, Instamojo, has launched its first digital marketing campaign ‘Mojo Stars’. It is a six-month long campaign celebrating the success of the sellers.

The campaign features merchants from all across the country who have successfully built and grown their businesses using Instamojo.


The campaign highlights how individuals can be their own boss and aims to inspire budding entrepreneurs with the message that ‘If they can do it, so can you’.

The goal of the campaign is to grow the reach of the brand by 10x. It will run across channels like Instagram, Facebook, and YouTube so it can inspire potential entrepreneurs to discover Instamojo.


Each week, one seller will be featured on these digital channels and traffic from the features will be directed to the seller’s Instamojo online stores.

The first story featured as part of the campaign is of a 50-year-old woman, Hemlata Pal – founder and creator of art business ‘Chachi Cross Stitch’ from Dehradun. In the feature Instamojo covers Hemlata Pal’s story and how she converted her childhood hobby into a successful business. 


Another story in the series is of entrepreneur duo Shweta Verma and Jamal Siddiqui, co-founders of Ginny’s Planet. Their endeavour is to make society sensitive to disabilities and deformities through stories and workshops and a unique doll with disabilities, called Ginny. Through Ginny dolls and the workshops, parents can teach their children to accept real-life Ginny’s as friends and as one of them. 

The next six months will see 24 such stories featured on the Instamojo platforms.  


Since the activation of the beta version of Instamojo e-commerce platform, the company has seen 2.5 lakh plus D2C merchant subscriptions, accounting for more than 100% growth in the first quarter post the launch, as per the company’s claims.

The company says it currently has a merchant base of more than two million small business owners. There has been a significant growth of 13x in terms of paid subscribers. The platform witnessed a 135% uptick in DTC merchant on-boarding earlier this year, in October 2021. 

Sampad Swain, CEO and Co-Founder, Instamojo, said, “Our aim with the campaign is to celebrate our merchants and reach as many aspiring entrepreneurs and small business owners as possible, to inspire them to start their business online, and make them aware of the facilities that can be availed to grow one’s business. The campaign is catchy as it will feature some interesting, worth-telling stories”.

Rapti Gupta, Director Brand Marketing, Instamojo, added, “India is seeing an enormous DTC revolution and Instamojo is at the heart of it. With this campaign, we are aiming to see a 3X increase in merchants discovering and onboarding on Instamojo. Most of our growth in the past quarters have come from Tier-II and Tier-III cities. The stories we feature in this campaign also come from smaller towns which instils our faith in local e-commerce. By the end of FY 2022, we hope to on-board more than 250,000 DTC small businesses and empower them through our platform.”

The Instamojo Do-It-Yourself (DIY) e-commerce online store comes integrated with many e-commerce features available - right from shipping with doorstep pickup and delivery, marketing tools like email and SMS campaigns, domains, emails and much more. It offers advanced e-commerce services along with a free learning platform called mojoVersity for businesses to grow and gain visibility.

The company also offers unique Do-It-For-Me solutions.

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