Full-service creative and performance agency FoxyMoron has won the full-funnel digital performance media mandate for Schwarzkopf Professional.
FoxyMoron will be handling the brand’s strategic content and design across all social media platforms as well as performance media.
The business will be handled by the agency’s Mumbai office.
Schwarzkopf Professional is a part of the global Henkel Group. Schwarzkopf Professional is a beauty brand and part of the global, Henkel Beauty Care.
Schwarzkopf Professional holds multiple products in the hair category, across coloration, care, texture, and styling.
Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said, “The beauty category is one of FoxyMoron’s strongest forte as we’ve delivered multiple integrated campaigns that have generated positive business impact over the last decade. We look forward to working with the Schwarzkopf Professional group and using our expertise to help them achieve their business objectives.”
Shama Dalal, Head of Marketing, Henkel Beauty Care India, said, “In FoxyMoron, we’ve found an agency that is immensely passionate about the ever-evolving beauty category. Being a content creation powerhouse and having a strong understanding of the high-impact and emergent digital marketing trends, we are excited to take our brand to newer heights with this collaboration.”