Peer-to-peer lending platform LenDenClub has handed over its digital marketing mandate to Chimp&z Inc, a digital agency from the house of Merge Infinity Global.
The mandate was won post a multi-agency pitch. It has been awarded to build brand awareness and initiate social conversations that reflect the brand's vision.
The mandates will be managed by the agency’s headquarters in Mumbai.
The mandate includes social media management, creative solutions, ORM, media planning and strategy, and influencer marketing for LenDenClub and its loan product InstaMoney.
To make the mark of the P2P lending platform on digital media, Chimp&z Inc will drive its efforts to establish the brand as a thought leader by building its brand image to boost social traffic.
The agency will articulate the brand’s mission using a wide array of strategies to position them as the one-stop-shop for all investment transactions.
Angad Singh Manchanda, CEO and Co-founder, Chimp&z Inc, said, "We are excited about our partnership with LenDenClub. The company has carved up a significant foothold in the country by offering P2P lending, a new-age investment class to diversify one's investment portfolio, and is also redefining the digital lending industry. Our strategic and creative expertise will add more value to the brand's image and business plans. Chimp&z Inc and LenDenClub both share extremely high ambitions and that common ground and vision will make this collaboration beneficial for us and a delight for our audiences.”