Snap and Spotify have come together to design an immersive AR experience for Indians. The new Spotify ‘Dil filmy toh suno filmy’ campaign is inspired by music where the Snap lens transforms the Snapchatter’s world into a thematic immersive AR experience inspired by the playlist of their choice. All one needs to do is open your Snap camera in selfie mode, flip to the ‘Spotify Dil Filmy Experience’ lens, enter the portal that appears in reality and choose from three Spotify playlist genres — Party, Mush and Safar.
Lenses are Snap’s Augmented Reality experiences, used every day by over 200 million Snapchatters. They sense, enhance and transform the world around us. The new ‘Dil filmy toh suno filmy’ lens for Spotify explores these lenses where Snapchatters can virtually experience the world of music.
Prasanna Raman, Advertiser Solutions Lead, Snap Inc from Snap Inc. India, said, “For Snap’s millennial and Gen-Z audience, AR has become part of their everyday behaviour and lifestyle. We wanted to create an AR lens for Spotify that would provide an engaging experience for Bollywood music lovers. Fusing Bollywood music with our Snap camera is not only an industry first, it is also a step forward in our efforts to continually innovate our AR capabilities and elevate the overall experience for our Snapchatter community.”
Snap is taking its AR tools to a much bigger scale by innovating and creating unique moments and experiences to connect with Snapchatters in totally new ways. Snap has widened the AR canvas to make it a fun and engaging experience for all Snapchatters.