Nine entries from India have made it to the shortlists for the WARC Awards for Asian Strategy, showcasing the region's smartest marketing ideas. There were a total of 20 shortlists from the region.
While the campaigns from nine different brands have made the cut, the shortlists from India consist of two works each from Ogilvy, Wunderman Thompson and The Womb as lead agencies.
The 11th WARC Awards for Asian Strategy are currently being judged by an eminent panel of 25 client- and agency-side experts chaired by Lynette Pang, Assistant Chief Executive, Marketing Group, Singapore Tourism Board.
The winners will be announced on 26 October with the jury awarding Grand Prix, Gold, Silver and Bronze accolades, as well as five Special Awards recognising specific areas of excellence: the Early Adopter Award, Long-Term Strategy Award, Customer Journey Award, Research Excellence Award, and the new E-Commerce Excellence Award.
Full list of the Indian shortlists:
Title |
Brand |
Lead agencies |
Not just a Cadbury ad |
Cadbury Celebrations |
Ogilvy India, Wavemaker India |
Health insurance for the healthy |
ManipalCigna Health Insurance |
McCann Worldgroup India |
Stop the beauty test |
Dove |
Ogilvy India, Hindustan Unilever Pvt. Ltd. |
Barber Suraksha Programme |
Gillette |
GREY India |
Heartwork – an ode to unsung heroes |
Lay's |
Wunderman Thompson |
Share the load |
Ariel |
BBDO India Pvt. Ltd. |
#PepsiSaveOurRestaurants |
Pepsi |
Wunderman Thompson, Mindshare India |
India! Periods are red, not blue |
RIO Pads |
The Womb Communications LLP |
An auction that built price premium |
Mahindra Thar |
The Womb Communications LLP |