Digital marketing agency Liqvd Asia has bagged the integrated social media and conversational marketing mandate of Nippon India Mutual Fund in a multi-agency pitch.
The agency will design the strategy, implement and manage the entire digital universe for Nippon India Mutual Fund, which includes social media management, digital creative design, influencer management and overall brand awareness.
Sandeep Walunj, CMO, Nippon India Mutual Fund, said, “The mutual fund industry is witnessing unprecedented growth. With a rising number of new investors increasingly taking control over their investments, there has been a marked shift in investors' behaviour in recent years. Digital has disrupted the way financial services companies communicate with customers; in the context of changing market dynamics, we wanted a strategic firm to help power our social media strategy. We are pleased to join hands with Liqvd Asia. Their expertise in financial services and broad knowledge across industries will help our brand grow and achieve desired communication goals.”
Arnab Mitra, Managing Director, Liqvd Asia, said, "These are exciting times to be in the BFSI space. Markets are at historic highs, and the growth of mutual funds, especially in the pandemic time, is very encouraging. The Liqvd Asia team is geared up for the Nippon India MF mandate. I believe the synergy that both LA and Nippon India MF bring to the table will bring about a quantum change in how integrated digital marketing is carried out for the category itself."
Nippon India Mutual fund (NIMF), the erstwhile Reliance Mutual Fund, is a leading mutual fund with average assets under management (AAUM) of Rs 2,40,364.38 crore and 113.66 lakh folios (as of June 30, 2021). NIMF offers investors a well-rounded portfolio of products to meet the varying investment goals and has a presence in 300 cities (as of March 31, 2019) across the country.