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Infectious Advertising wins digital mandate for Go Cheese

The agency will help Go Cheese to chart its strategic roadmap and provide a creative impetus to build a formidable digital presence

Go Cheese from the house of dairy player Parag Milk Foods has chosen Infectious Advertising as their digital communications partner.

The integrated full-service agency Infectious will help Go Cheese in charting its strategic roadmap and providing a creative impetus to build a formidable digital presence for the brand.

Akshali Shah, Sr. VP, Strategy, Sales and Marketing, Parag Milk Foods Ltd, said, “We are delighted to be associated with Infectious to ramp up our digital activities. We were impressed by the company’s strategic approach and their ability to deliver digital intelligence. We have been investing a lot of time and effort in our digital initiatives considering the accelerated growth of digital mediums. Infectious will help us increase our reach and engage better with our target audience, while simultaneously contributing to our business goals. We look forward to a long and exciting partnership ahead.”

Ramanuj Shastry and Nisha Singhania

Ramanuj Shastry and Nisha Singhania, Co-founders and Directors, Infectious Advertising, said, “It’s an absolute honour to be chosen by a massive brand like Go Cheese — a beloved household name in India — as their digital communications partner. We intend to repay the faith reposed on us with some truly exciting and insightful work.”

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