As the countdown begins for the launch of new Hindi news channel Good News Today on September 5, India Today Group has launched an initiative titled #GoodNewsWaliSmile in order to give people a glimpse of what the channel stands for.
A TVC from India Today Group described Good News Today as a new Hindi channel that will bring back hopes and happiness among the audience. “This is definitely a much-needed thing amid a time when we all are stuck in the middle of a pandemic,” the commercial conveyed.
Join us to celebrate the tales of grit and stories of human triumph through an all new Hindi channel, 'Good News Today' #GoodNewsWaliSmile pic.twitter.com/NoFqkFYwbu— IndiaToday (@IndiaToday) September 3, 2021
As a part of the campaign, India Today Group has partnered with celebrities, media personalities and the common people.
Celebrating the upcoming launch of Good News Today, people are recreating their version of the video and sharing a piece of good news that made them smile.
Anup Jalota remembers a good news from 2012 when he got to know that he’s going to receive the Padma Shri honour.
.@anupjalota के चेहरे पर आई थी #GoodNewsWaliSmile जब उन्हें पद्मश्री पुरुस्कार मिलने की ख़बर मिली, लेकिन आपकी गुड न्यूज़ ये है कि जल्द आ रहा है Good News Today TV... बस कीजिए थोड़ा सा और इंतज़ार???? pic.twitter.com/M38HBWBpW3— GNTTV (@GoodNewsToday) September 3, 2021
Saurabh Jain shared how the bad news of lockdown turned into good news for him as he got to spend a lot of time with his kids.
True, inspiring stories foster goodwill and unite us for a higher purpose. What is your happiest memory of receiving a good news? #GoodNewsWaliSmile | @saurabhraajjain pic.twitter.com/03m1WPD0z0— IndiaToday (@IndiaToday) September 3, 2021
Not just the celebrities, the common public also took part in this campaign by Good News Today.
Priyanka, an engineer, recalled how her neighbours and relatives were after her to get married. But she left everyone amazed with the good news of getting selected in a top engineering college.
Join us to celebrate the tales of grit and stories of human triumph.— IndiaToday (@IndiaToday) September 3, 2021
Come forward and spread #GoodNewsWaliSmile. pic.twitter.com/JS2768A2nH
Manisha, a media person from Bhagalpur in Bihar said the good news for her was when her parents decided to send her outside for higher studies.
Join us to celebrate the tales of grit and stories of human triumph. Come forward and spread #GoodNewsWaliSmile. https://t.co/LhDojfhKkz pic.twitter.com/CTmpDGooMS— IndiaToday (@IndiaToday) September 3, 2021