AltBalaji is known for its disruptive marketing and its latest web series, multi-starrer entertainment thriller ‘Cartel’, has won the hearts of the audience. AltBalaji has tied up with Amazon Alexa for an interactive quiz on their new show. Players stand a chance to win AltBalaji's subscription along with a gift hamper and a virtual meet and greet with the stars of the show.
While AltBalaji’s earlier shows have gone on Alexa as a discovery of songs and dialogues, this time AltBalaji has gone a step further and created this interactive for deeper immersive audience experience. The interactive quiz will be live till October 10, and one lucky winner will get his moment under the sun on October 11.
Divya Dixit, SVP, Marketing and Revenue at AltBalaji, said, "AltBalaji is always on the lookout to help get viewers every chance to hop on to the platforms and witness the magic we have created with over 87+ Indian original shows. With millions of Alexa skill-embedded devices spread across globe, this collaboration is one of our initiatives to encourage viewers to experience the immersive magic of our original, Cartel, as well as win prizes."
AltBalaji continues to drive the OTT habit for mass India creating consistent hits. The company sold 4.7m subscriptions during the year and has an active subscriber base of over 2.4M, as per Q1FY22 results. The three-month subscription on the platform is priced at Rs 100 only and offers over 87+ shows with unmatched content diversity.