Ahmedabad-based Adsolut Media, a publisher marketplace enabling media transaction between content creators and brands, has entered into a business alliance with Gamezop, a multi-game platform.
By virtue of this alliance, brands targeting advertising inventory on Gamezop will have access to an additional inventory of nearly 1 billion ad impressions per month on Adsolut Media-managed publishers.
Adsolut manages the digital advertising inventory for several leading publishers — including MX Player, Voot, Zee5, ShareChat, Gaana, Airtel, MoneyControl, and Lokmat — and optimises advertising yields for them.
The arrangement brings a new demand partner for the publishers managed by Adsolut, which will result in improved yield through increased bid pressure on their inventory as well as a better user experience with relevant promotions from premium advertisers.
“Adsolut’s reach of 1 Bn monthly impressions from key markets will be really interesting to the majority of advertisers we work with. Adsolut works with really high-quality publishers, who will stand to benefit immensely from this association,” said Karan Bohra, Head of Demand-Side Relations at Gamezop.
“Playstream, a venture by Adsolut Media for video tech and monetization, has penetrated deep across the publisher landscape in India. With Gamezop, we look to strengthen our monetisation capabilities by adding a trusted demand partner to our present stack of programmatic deals. With the festive season around the corner, our publishers will definitely benefit from this alliance,” said Aksh Chhetija, Co-founder at Adsolut Media.
Gamezop’s multi-game platform has over 40 million MAUs from around the world, who are monetised with 250 million ad impressions each month. Its advertiser-side tech allows brands to identify, target, and engage with users on the gaming platform based on granular intelligence broken down at demographic levels.