Special occasions and events are an opportunity for brands, which create social media contests, films, UGC, offers, etc., to make the most of such days and build a connection with consumers.
A brand that kept social media buzzing on Independence Day with its simple social media post was Zomato. On August 15, the brand posted a creative that stated ‘Sorry, not accepting orders anymore’, which intrigued everyone.
Zomato’s social media post for Independence Day:
The food delivery app is known for its quirky posts on social media. Many people follow the social media handles of Zomato because of its witty, fun and engaging social media strategy. At the time of filing this copy, the post had more than four lakh likes on Instagram, over 4.5k retweets and over 116 Facebook shares.
The social media police called it smart but a risky strategy because in the first glance, people might have wondered that Zomato has either gone out of business or it is actually not taking orders, and move to its competition brand Swiggy.
It is only when you read the post in detail where Zomato mentions August 15, 1947, in smaller fonts, and writes in brackets in the caption ‘We’re gladly accepting orders though', that it becomes clear that Zomato’s post was in its element of quirk.
BestMediaInfo shares a few LinkedIn posts where advertising and marketing professionals shared their opinions on Zomato’s Independence Day post.
While many had a viewpoint on Zomato’s social media strategy, a senior advertising professional Ajay Gahlaut suggested better copywriting.