Edtech platform upGrad has announced the onboarding of Ankit Khirwal who has joined the upGrad management team as the Vice-President, Marketing. As part of his new role, Khirwal will lead the end-to-end marketing efforts across the organisation. He will manage all aspects of brand marketing and public relations, performance marketing, CRM marketing, creative and content marketing.
Arjun Mohan, CEO, India, upGrad, said, "We are thrilled to have Ankit on board. His proven experience in deepening brand presence, expanding the consumer funnel, and scaling up revenue will be invaluable in helping upGrad maintain its rapid growth to meet the strong demand with the expansion of our footprint in international markets and new verticals.”
Khirwal was earlier Marketing Head at Pepperfry where, as a part of the senior leadership team, he managed the entire marketing function. In addition to marketing, he has also led various verticals including category management, financial planning and strategy. Prior to Pepperfry, as an analyst at RBS International, he worked on key Debt Capital Market transactions for Indian corporates. An IIM-Bangalore alumnus, Khirwal is a Chartered Accountant by qualification and a graduate of the Shri Ram College of Commerce.
Khirwal said, “I was the first person in my entire family to pursue studies beyond under-graduation. I understand and value the importance of education in life. It is an exciting time to be part of the global online education revolution and it will be a fulfilling experience to take upGrad’s philosophy of LifelongLearning ahead.”