Vistas Media Entertainment powered platform Planet Marathi OTT has appointed Arun Tyagi to drive its Investor Relationships.
Tyagi has been the Founder of 361 Degree World. In the last 7 years, the company has successfully acquired an INS accredited agency named Sunflower Marketing & Advertising and also picked up a substantial stake in a film distribution company named Whitelion Entertainment Pvt Ltd. Having built a strong top line and profitable business venture since its inception and with more than 21 years of experience in Media Sales, Marketing, Planning and Buying, Tyagi brings a strong business acumen and professional background to Planet Marathi OTT.
In the past, Tyagi has led the teams at BCCL, Jagran Prakashan Ltd, Amar Ujala, WPP (Group M India Ltd), and Reliance ADA group. Tyagi's last assignment was with Reliance ADA group where he was Group Head - Media and Business Head of Big Cinemas.
At Planet Marathi OTT, Tyagi will be nurturing the investor relations and shaping new initiatives. Talking about his synergy with Planet Marathi OTT, Tyagi, “I am really excited to be a part of the platform that is not just a leader in the Marathi entertainment industry but it is also a driver of change that inspires the regional entertainment industry as a whole. My life’s work has been about shaping brands to achieve excellence and contributing to this larger-than-life vision of Planet Marathi OTT team certainly aligns with my personal goals.”
Akshay Bardapurkar, CMD, Planet Marathi OTT, said, “His vast experience in Media Sales, Marketing, Planning and Buying will definitely steer Planet Marathi OTT in the right direction. We are looking forward to building a cutting-edge entertainment platform that is at par with the expectations of our global audience. Planet Marathi OTT is all set for a bigger leap now.”