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News18 HSM Network highlights key issues through new campaigns

News18 Rajasthan launches ‘Paani ke Liye Parampara Bachao’ while News18 Madhya Pradesh / Chhattisgarh has come up with ‘Sabki Sehat, Sabse Zaroori’ campaign

News18 Network channels – News18 Madhya Pradesh / Chhattisgarh and News18 Rajasthan have announced two news campaigns - “Sabki Sehat, Sabse Zaroori” and “Paani ke Liye Parampara Bachao, respectively.

“Paani Ke Liye Parampara Bachao”, a month-long campaign by News18 Rajasthan, calls attention to the problem of water scarcity and reminds people that the solution to this grave problem may very well lie hidden in the past. The channel will urge the people of the state to adopt several indigenous techniques for water conservation via this initiative. The campaign has already received a lot of support from all quarters including the State Governor Kalraj Mishra, Union I&B Minister Anurag Thakur, Union MOS for Parliamentary Affairs, Arjun Meghwal, State PHED Minister BD Kalla and Jaipur Mayor Sheela Dhabai who came on-air in support of our cause.

“Sabki Sehat Sabse Zaroori” by News18 MadhyaPradesh / Chhattisgarh is another 3–4-week long campaign which aims to engage with key stakeholders to examine ways and means of strengthening the healthcare system of Madhya Pradesh and Chhattisgarh. The campaign will endeavour to highlight both the progress made as well as some gaps that remain in making quality healthcare available to all sections of society. The campaign will also pick up the issue of the widespread prevalence of quacks in the state.

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