With a vision to make further inroads in the Southern region, Inuxu Digital Media Technologies has appointed Shagant Rathinaraj as the Head of Ad Sales, South. This appointment reinforces the company's belief in the potential of South Indian markets and is expected to propel regional demand. Under this role, Rathinaraj will be at the forefront of driving regional markets for business development, exploring all avenues of revenue generation in the South zone.
A seasoned professional, Rathinaraj comes with over 15 years of experience. Prior to this, Rathinaraj has served as the Regional Sales Manager at Times Internet Ltd. for more than seven years, where he has been instrumental in setting up a consistent revenue stream from Tamil Nadu, Kerala and Karnataka markets. He has also been associated with The Hindu, People Interactive and Dun & Bradstreet in his earlier roles. At Inuxu, Rathinaraj will be stationed in Chennai and will report to Sumeet Dubey, Chief Business Officer.
Dubey said, “Adgebra is strengthening its position as India’s largest multilingual native advertising platform. The Southern region has always been a vital contributor with a considerable audience pool and four Indic languages. There is a huge potential to further scale the business and reach the local brands. With Shagant coming on board, we are sure to accelerate growth in the Southern region.”
Rathinaraj said, “Adgebra’s mission is a powerful one and the company has a definite edge in South India. It has already been successful in reaching 90% of the South Indian internet users. My area of focus will be on-boarding brands and agencies, enabling them to reach new-age internet users and maximising the potential of the South as a market. With a robust user and publisher partner base already in place, we have a tremendous opportunity to grow faster.”
Adgebra, owned by Inuxu Digital Media Technologies Pvt. Ltd, was founded in 2013 in Pune is a leading multilingual native advertising platform.
Adgebra empowers businesses to connect, engage and win the trust of digital consumers. With a self-serve ad tech platform, Adgebra enables brands to precisely target desired audiences. Adgebra supports and serves ads in 10 different Indian regional languages.