Interpublic Group of Companies (IPG) and FCB have announced the acquisition of an equity stake in Kinnect, the independent digital marketing agency. While the agency will partner FCB Group India, it will continue to operate under the management of its current leadership.
The agency was founded by Rohan Mehta and Chandni Shah in 2011. The agency has scaled to 350+ Kinnectors, working across offices in Mumbai, Delhi and Bangalore. Kinnect has worked with brands like the country, including Amazon, Asian Paints, HDFC Bank, P&G Group (Ariel, Tide & Old Spice), Disney+ Hotstar, Bytedance Group, TVS Motors, RPSG Group, and more.
Rohit Ohri, Chairman and CEO, FCB Group India, said, “We believe that today creativity needs to be fueled by technology and data. Our ideas must not only generate greater long-term brand value but also activate business in the short term. This new partnership between the FCB Group, India’s most awarded creative agency, and Kinnect, India’s largest independent digital agency, will actualize this vision and mission for all our clients.”
According to a press statement, Kinnect has a strong belief that creativity and media should work together in the digital world. “While creativity is at the heart of every campaign, the agency distinguishes itself by conceiving ideas that are data-informed and adapted to new-age platforms, which allows for maximising performance and getting the best creative in front of the right audience. The agency has been doing this successfully through its specialised media planning and buying arm, Media Kinnect,” the statement said.
It has built in-house capabilities for influencer and talent outreach - Kinnect Outreach, reputation management and listening - Kinnect 24/7, Kinnect Tech, and Kinnect Productions, to meet the rapidly evolving needs of clients and deliver work that positively impacts their businesses.
Rohan Mehta, CEO, Kinnect, said, “This development represents an exciting new chapter in our journey. As part of a global network, we see a huge opportunity to learn from their experiences and apply them in an Indian context. We will continue building new capabilities and evolving our services based on the needs of the markets while focusing on delivering the most effective solutions for our clients.”
Chandni Shah, COO, Kinnect, added, “We are thrilled to be joining forces with the FCB Group. Leveraging their expertise in building brands over decades, we hope to achieve similar legacies for our clients. Together we look forward to engineering a more transformative and holistic experience for brands and are excited about the possibilities of what we can achieve together."
With Kinnect now part of the family, the Group will be better poised to bring multidisciplinary, integrated digital creative solutions to its clients.