Advertising production house Equinox Films has partnered with their existing international partner Great Guns International for a new campaign for Lux, ‘Chand sa roshan chehra’ featuring Virat Kohli and Anushka Sharma.
Equinox has hand-crafted some memorable commercials, ranging from the evergreen ‘Hamara Bajaj anthem’ to the celebrated ‘Happydent White’ commercial film and the ‘Airtel blockbuster campaigns’.
Great Guns too is known for crafting a series of beautifully told and carefully produced stories across the world of advertising for over two decades.
The new ad film ‘Chand sa roshan chehra’ featuring the power couple Anushka Sharma and Virat Kohli starts with Anushka bathing with Lux, followed by Kohli feeling her presence by her light that falls on him. Awestruck by her beauty and glow he breaks into a song, Chand sa Roshan Chehra, and then they both get into a candid, endearing dance.
Manoj Shroff, Executive Producer at Equinox Films, said, “It’s been a fulfilling journey from start to end. It’s been wonderful collaborating with the Director DOP duo of Adriano and Brendo. Am so glad the Unilever team and Wunderman Thomson team entrusted us with this campaign. It is a team effort and every single person across the globe and our team India put their best foot forward to make this an unforgettable, entertaining experience.”
The video has garnered over 200,000 views. This is not the first time Equinox and Great Guns have collaborated. The Great Guns directors have been represented by Equinox in India on brands such as Tresemme, Loreal and Garnier in the past.