The Sleep Company, a comfort innovation company and creator of SmartGrid mattress, has introduced Bollywood’s Anil Kapoor as its first-ever official brand ambassador. With an aim to elevate the sleep experience of customers across the country, the D2C sleep solutions brand looks to amplify its national presence through a slew of digital campaigns, which will be headlined by Kapoor himself, who believes that the start to a healthy lifestyle begins with sound sleep.
The company offers premium products that are based on its revolutionary, patented Super Stretchy Smart Grid. Through its availability in the digital marketplace (Amazon and Flipkart), the company has received a fair share of attention and success. However, with this association the brand now vies for a slice of India's mainstream market with heightened brand awareness and visibility for its SmartGrid technology.
Kapoor said, “If the last year and a half has taught us anything it's that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care. It's important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGrid mattress is truly a Eureka moment in sleep and comfort solutions.”
Priyanka Salot, Founder, The Sleep Company, said, “Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonates with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand. Our products are targeted towards the conscious buyer, those who do not want to compromise on quality and look for something that adds value to their lives. With this association we hope to leverage his unique brand of fun, quirk and class to further amplify The Sleep Company’s unique value proposition and technology.”
The association will begin with Kapoor featuring in a slew of collaterals as well as ongoing digital campaigns. The Sleep Company will then go on to introduce the superstar’s distinct brand of charisma in a nationwide campaign, releasing this month.
This announcement comes after the brand’s recent funding, which saw fresh capital of about Rs 13.4 crore funnelled into the startup, part of which will go towards investments in the brand.
Info@BestMediaInfo.com
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow Us/bmi/media/post_banners/98ce08c00b5a9d494f138d3f8cedd0ea4c73545cf7ea325247c256cf4be20b54.jpg)