Zee Biskope’s Talent Camera Action Action, which started off as a category first virtual talent hunt on the occasion of Camera Day last year, reached newer milestones in its second season. The consumer drive not just gained in volume but even promised the biggest ever gratification that the category has offered.
No Bhojpuri channel has ever launched a consumer drive that gave winners a direct entry into Bhojiwood. This was an attempt by the channel to facilitate the aspirations of its talented young viewers and thereby bring the brand closer to them. The participation toll reached a number that is more than double of season one. Over 22,000 entries were received from across the region and beyond where viewers shared their talent videos in the run to make their way to the Bhojpuri movie industry. The channel also showcased selected videos on Zee Biskope on two consecutive weekends – July 18 and 25 July between 12 noon and 6 pm.
ZEE Biskope announced the names of the Mega Winners who won a ticket to Bhojiwood on Sunday, 25 July. Action Star Yash Kumar and Glamour Queen Nidhi Jha announced the winners.
Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL), said, “The objective of the engagement drives like Talent Camera Action is to offer viewers with an avenue to connect with the brand thereby making the brand accessible where viewers feel the ‘apnapan’ or affinity and develop brand love. The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences. Given the scale and response that the campaign enjoyed, it clearly shows the worth that ZEE Biskope recons in the Bhojpuri category.”
Amarpreet Singh Saini, Senior Vice-President, Bhojpuri Cluster, added, “While the overwhelming response from viewers across the corners of the region was motivating, the emotion and effort behind the talent videos defined the success of the campaign. Many videos were shot in kuchha houses, on the fields, in a crowded room, on the terrace and so on. Limitation in resources was never a roadblock for the audience who had the sole intent of showcasing their talent to the world at large. This proves the readiness of the viewers to embrace and appreciate such opportunities. We promise to bring more such initiatives for our viewers in the months ahead.”