Viacom18 will now launch its marquee entertainment property, Bigg Boss, first on Voot, Viacom 18's video-on-demand service, for six weeks. Christened Bigg Boss OTT, it will premiere in August 2021 with unprecedented access, engagement, and interactivity empowering viewers to immerse themselves in the journey of contestants in the Bigg Boss house.
In addition to the one-hour episode on Voot, viewers will get a chance to watch exclusive cuts, round-the-clock content drops and a fully interactive 24*7 live feed from the house. After the completion of the digital exclusive, the show will move seamlessly into Colors with the launch of Season15 of Bigg Boss.
Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “Voot has grown to become home to entertainment in India through industry leading engagement and shareworthy content across originals, international, catchup and content-around-content segments.
The launch of Bigg Boss OTT exclusively on Voot before TV is poised to be yet another game changer in digital entertainment and a step forward in further cementing our position as the most-loved consumer entertainment brand. This season is set to empower our audiences through unparalleled category defining innovation through interactivity which we are sure will provide significant to our users, advertisers and brands alike.”
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “Bigg Boss, over the years, has grown to become a phenomenon that drives conversations across the country. With the launch of Bigg Boss OTT, our digital audiences are in for a treat. The new digital exclusive format will take the show’s fandom to its next level through active engagement with viewers being able to play a part in the show’s progress. The beauty of this show lies in the versatility of format and the massive popularity it commands – both aspects helping us in customising the show as two different content offerings for the two different platforms while maintaining its core ethos.”
With the aim to build an increasingly symbiotic content ecosystem for the network, for the first time in the history of Indian entertainment, the country’s biggest broadcast GEC show will launch first on digital.
Starting August 2021, Bigg Boss will go live first on Voot and after six weeks of exclusive streaming on digital, the show will launch in a fresh avatar in its Season 15 on Colors.