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Sociowash retains the mandate for Oral-B India

The creative digital agency will continue its partnership with the brand for the second year in a row

Creative digital agency Sociowash has retained the mandate for Oral-B for another year. In the past year, Sociowash has executed many successful campaigns for brands such as realme, Ambi Pur, Voot, Panasonic, Tinder, Starbucks, Casio, Oral-B and more.

With Oral-B, the objective was to build a new-age brand narrative that would increase user engagement and initiate a conversation about the importance of dental hygiene. The same was done to generate significant brand impact by connecting audiences through campaigns with resonating messages.

Sociowash along with Oral-B created and executed campaigns such as Muskaan Zindagi Ki, Smile Suraksha Programme, and Oral-B: Magical brushing for kids playlist, which have helped the brand uplift its presence on digital.

Pranav Agarwal, Co-founder, Sociowash, said, "We cherish our relationship with the brand over the past year. Oral-B has really been a game changer in the industry that delivers innovative products with exceptional quality and creates content that is relatable and real. We're not only excited to have them on board again but we're also super pumped to work on new and diverse content to level up the brand in terms of its visibility. Our ambition is to move forward with the brand storyline and expand the brand presence on these digital channels."

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