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Ramesh Narayan releases his book ‘Different Route to Success’

The book gives a ringside view of Narayan’s professional life. He retired at the age of 50 after running Canco Advertising, an ad agency he founded, for 24 years. All proceeds of his book will go to Rotary

Ad veteran Ramesh Narayan has released his book titled “A Different Route to Success”.

“This is an effort to highlight significant events and phases in my life. For some people it could be a pleasant reading experience. For others, the lessons I learned could ease their way through life,” Narayan said.

The book gives readers a ringside view of Ramesh Narayan’s professional life. He retired at the age of 50, after running Canco Advertising, an advertising agency he founded, for 24 years.

His second innings after retirement saw him remain active in advertising industry matters. He was President India Chapter International Advertising Association (IAA), and Area Director APAC on the World Board of the IAA. He was also one of the five members of the core team that pulled off the memorable IAA World Congress 2019 at Kochi.

The book looks at an extraordinary life after retirement, devoted to his industry where he had the opportunity to be associated with meaningful initiatives to show that communication could be a force for good. And to the social space where he has been associated with many NGOs and some amazing, enduring projects involving the environment, education, elder care, and rural uplift. He says, “It was time to give back.”

Before he retired, Narayan was probably the youngest person to complete two years each as President The Advertising Club, Advertising Agencies Association of India (AAAI), Director Audit Bureau of Circulation and the National Readership Survey Council,  Chairman Planning Committee AdAsia 2003 and Execom Member Asian Federation of Advertising Associations(AFAA).

All proceeds from the sale of this book will go to the Rotary Club of Bombay, which runs such programmes such as Bhavishya Yaan (student enrichment), Ananda Yaan (elder care), integrated rural development, to name a few. Incidentally, Narayan has been closely associated with these projects.

One of the most awarded people in the advertising industry, Narayan says his biggest reward has been seeing his meaningful initiatives taking off and doing well.


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