Mixed Route Juice, a Delhi-based creative content agency, has bagged the creative and digital media mandate for Blaupunkt, a German TV brand, in India.
The agency bagged the account in a multi-agency pitch and will be responsible for their mainline and digital creative along with media duties for the brand.
Amrita Sharma, Co-Founder and Creative Head at MRJ, said, "The TV category in India is flooded with products offering innovations in their own way. Blaupunkt TV wanted to emerge as a distinctive niche category player. This portfolio addition to our kitty will help us experiment with the type of content we've been creating so far. Our campaign #HearNow will do justice to the product offering and help carve a niche."
Avneet Marwah, CEO SPPL, the licensee for Blaupunkt in India, said, “The team at Mixed Route Juice has done some amazing work in the past. We have a very long association with them. We are very excited about our new campaigns lined up for our upcoming brand Blaupunkt.”
Since the late 1950s, Blaupunkt has followed current market trends, and introduced new appliances in short development cycles. The company, which belonged to the Bosch Group and had its headquarters in Hildesheim since the end of 1945, also offered a comprehensive range of consumer electronics. It has been a legendary brand in terms of its product portfolio and offerings.
Mixed Route Juice aka MRJ is a content and social agency that believes in innovation and ideation with creative punch. MRJ believes in creating content which gets a brand buzzing. The boutique agency, which is into its seventh year of operations, has successfully managed numerous brands namely JW Marriott, Thomson, DLF, IBIS, Radisson, Oppo, Bose, Vivo, Samsung and many others.